A Fresh Strategy.
A Clear Path Forward.
Your Personalized Strategic Selling Plan
Prepared exclusively for Kammy Chun
“Kammy, I really enjoyed our conversation. Thank you for sharing your story, your experience, and the challenges you've encountered while trying to sell your Maui properties. What stood out to me was your desire for a team that communicates, takes initiative, and follows through. I created this personalized plan to give you a preview of how our team would approach both properties, coordinate the moving pieces, and build a strategy focused on getting results.”
— Quinn Olson
Section 01
Two Properties.
Two Distinctive Properties.
Two Purposeful Strategies.
Each property deserves a marketing approach built around its individual strengths, current market position, and the buyers most likely to appreciate its value.
Photography of 18 Upena Lane #E-102
Property One
Ke Alii Ocean Villas E-102
18 Upena Lane, Unit E-102, Kihei, HI 96753 · MLS 405981
- Two bedrooms, two bathrooms
- Approximately 1,233 sq ft of interior living area
- Ground-floor residence
- Later construction phase of the community
- Elevator and stair access
- One enclosed garage and one additional parking space
- Professionally selected furnishings and upgraded design features
- Central air conditioning
- Landscaped outdoor patio
- Resort-style community pool, fitness amenities, and beach access
- Pet-friendly community, subject to rules
The Opportunity
Ke Alii Ocean Villas E-102 offers an upscale South Maui lifestyle, combining thoughtful design, convenient access, and one of the community's later construction phases. Our marketing would focus on the specific features that distinguish this residence from competing listings, rather than relying solely on its address or square footage.
Elevated South Maui Living
Thoughtful Interior Design
Later-Phase Construction Advantages
Resort-Style Convenience
Photography of 1002 S Kihei Road #205
Property Two
Waipuilani #205
1002 S Kihei Road, Unit 205, Kihei, HI 96753 · MLS 406097
- One bedroom, one bathroom
- Approximately 520 sq ft of interior living area
- Fully renovated in 2023, per previous marketing
- Upgraded flooring and kitchen
- Modern appliances
- Washer and dryer
- Furnished interior
- Oceanfront condominium community
- Convenient access to Waipuilani Beach Park and South Kihei
The Opportunity
Waipuilani #205 offers a different kind of South Maui opportunity: a thoughtfully updated residence within an established oceanfront community. Our strategy would emphasize the quality of renovations, ease of ownership, practical layout, and accessible coastal lifestyle.
Renovated Coastal Living
Turnkey Presentation
Practical South Kihei Convenience
Distinctive Boutique Community
Direct ocean views from the unit would be verified before any public marketing claims. Storm-related infrastructure, maintenance, insurance, and assessment questions would be investigated before any public statements are made.
Section 02
Your Questions.
Your Questions Deserve Clear Answers.
What would you do differently after so much time on the market?
First, we would take a close look at the property's previous listing history, buyer feedback, pricing, presentation, and competing properties. Our goal wouldn't simply be to recreate the same listing with new photographs. It would be to understand what has and hasn't worked, then develop an approach based on current market evidence.
How will I know what's happening with my properties?
We believe communication should be proactive, not something you have to chase. Our approach includes scheduled updates, documented next steps, timely follow-through, and an established point of contact, so you're kept informed throughout the process.
How will you coordinate decisions when multiple owners are involved?
We recognize that decisions involving multiple owners can require additional coordination. Our goal would be to establish a clear, professional communication process, identify the approvals required, and keep everyone appropriately informed while respecting the legal arrangements already in place. Any decisions requiring signatures or authorizations would be handled according to the applicable requirements, with legal professionals involved where appropriate.
How will we determine the right price?
Pricing isn't about guessing what a property should sell for. We would review recent comparable sales, competing listings, property-specific features, condition, and current buyer activity. From there, we can develop a well-supported pricing recommendation for each residence.
We never promise a guaranteed sale price or timeline.
Section 03
Communication.
Clear Communication. Defined Responsibilities. Real Accountability.
Moving forward should feel organized, not uncertain.
When a property sale involves multiple people, clear communication becomes just as important as marketing. Our goal is to establish an organized process that allows everyone to understand the steps, responsibilities, and decisions needed to move the transaction forward.
Defined Points of Contact
Establish the appropriate communication contacts and decision-makers.
Consistent Updates
Provide scheduled progress reports, showing activity, feedback, and next steps.
Organized Documentation
Help coordinate transaction paperwork, approval requests, and deadlines through authorized channels.
Professional Coordination
Work respectfully with all authorized parties and their legal representatives when necessary.
Two Owners.
One Clear Path Forward.
The focus is simple: reduce confusion, improve coordination, and create a more organized path toward the shared goal of selling the properties.
Section 04
Their Story.
We Don't Just Present Properties. We Tell Their Story.
Ke Alii Ocean Villas
Unit E-102
Waipuilani Condominium
Unit 205
South Maui Living
Coastal Lifestyle
Highlight What Makes Each Property Different
Identify its most valuable characteristics and explain why they matter to prospective buyers.
Help Buyers Experience the Lifestyle
Use exceptional photography, compelling descriptions, and video to make the living experience memorable.
Turn Interest Into Meaningful Conversations
Coordinate buyer inquiries, showing opportunities, agent outreach, and follow-up with a documented process.
Example · For Illustration Only
A Sample Property Presentation
Below is a labeled example of how the team might present each property individually — a curated hero image, a short editorial headline, and a focused set of selling themes. This is an example mockup only; the marketing campaign has not launched.
Example · Ke Alii E-102
Elevated South Maui Living
Ground-floor residence · later-phase construction
Example · Waipuilani #205
Renovated Coastal Living
Turnkey presentation · South Kihei convenience
Section 05
The Process.
The Five-Step Selling Process
Evaluate & Prepare
Review condition, market position, presentation needs, existing representation, and required ownership approvals.
Professional Photography & Presentation
Arrange approved photography, video, and property-specific marketing assets.
Strategic Pricing
Review recent sales, comparable listings, and property-specific competitive advantages.
Coordinated Marketing Launch
Execute an authorized marketing plan through appropriate MLS, digital, agent-network, and buyer-outreach channels.
Communication, Negotiation & Closing
Track interest, provide updates, follow up on offers, coordinate required signatures, and work toward closing.
Cleaning, staging, drone footage, paid advertising, and other services are presented only when specifically approved by Salt & Light Ohana.
Section 06
The Numbers.
What Does the Market Tell Us Today?
An elegant editorial preview of the market review we will prepare for Kammy — a market analysis being prepared for discussion.
Ke Alii Ocean Villas E-102
Market review
- Previous listing dates
- Historical asking prices and reductions
- Competing Ke Alii Ocean Villas units
- Recent comparable sales
- Construction phase and upgrades
- Showing activity and buyer feedback, if records are available
Waipuilani #205
Market review
- Previous listing history and price changes
- Competing oceanfront-complex condominium listings
- Renovation quality and buyer appeal
- Current HOA, insurance, maintenance, and assessment considerations
- Available information about the March 2026 storm and any property-specific consequences
- Long-term rental considerations and verified rental restrictions
“Accurate decisions start with accurate information. We'll review the numbers together and discuss what they mean for each property.”
We do not publish unverified values, projected sale prices, invented offers, or arbitrary net-proceeds figures.
Section 07
Experience.
Experience Matters. So Does Follow-Through.
Quinn Olson
REALTOR® · Salt & Light Ohana
A Maui real estate professional focused on personalized marketing, relationship building, consistent communication, and proactive client service.
Stefanie Olson
REALTOR® · Salt & Light Ohana
Extensive real estate experience with a construction and renovation background, market preparation expertise, and a dedication to client service.
Ryan Olson
REALTOR® · Salt & Light Ohana
Brings combined experience in real estate, investment properties, construction, and client relationships to the team-centered approach.
At Salt & Light Ohana, we believe real estate is about more than transactions. It's about serving people with honesty, integrity, diligence, and genuine care. With complementary backgrounds and a team-centered approach, we work together to help clients make informed decisions and navigate their real estate journeys with confidence.
16+ years of verified experience
Client Success Story
“Stefanie Olson is fantastic! She went above and beyond, working long hours and bringing creative solutions to help us meet an incredibly tight timeline. Thanks to her dedication, responsiveness, and steady support, we were able to successfully close the sale on time despite unique circumstances and a challenging timeline.”
— Robert L. — Verified Seller
Official client testimonial from saltandlightohana.com
Section 08
Our Next Step.
Let's Put a Real Strategy Behind Your Next Move.
Our next conversation is about understanding the opportunities, reviewing the details, and identifying the best path forward.
Meeting Details
- Date
- Thursday, October 22, 2026
- Time
- 1:00 PM Hawaii Standard Time
- Format
- Virtual presentation
- Invitation
- Meeting link to be supplied — placeholder until the actual invitation is sent.
Agenda
- Review both Maui properties
- Discuss property-specific marketing opportunities
- Examine listing histories and recent market activity
- Consider pricing and repositioning strategies
- Identify ownership and authorization requirements
- Establish communication expectations
- Discuss appropriate next steps
“If the strategy makes sense and the required parties are in agreement, we can discuss how to move forward together.”
A Fresh Perspective
Clarity & Confidence.
Let's Move Forward With Clarity and Confidence.
“Kammy, I know how important it is to have a team that is responsive, organized, and committed to following through. My goal is to bring you a fresh perspective, a thoughtful strategy, and the level of service you deserve. I'm looking forward to reviewing both properties with you.”
— Quinn Olson